Commercial management of commercial management provider side to build the brand to increase industry awareness convenience stores operating key commodity of convenience stores targeting mainly reflected in the variety of goods and display for selected commodities is a convenience store stores operating key. Some convenience stores in the country, I have seen, the overall design style stores and merchandise generally 7-11 is almost the same, even the same business hours, but if you enter the store, you will find that there are many problems in the selection and display of goods: a waste of business space store merchandise display underutilization, there is a serious shortage of the commodity quantity and display space utilization. For example, in the store at the outlet of a one meter square beverage Standees, most people thought it was temporary stores and manufacturers of promotional behavior to understand it after the original stores feeling XX better sales of mineral water, take a heap head to facilitate sales. For this behavior to know: convenience stores in the downtown area of ??the city, is the high cost of land, such a waste of a store display space, in fact, is to increase the operating costs of their stores. In the face of the display of goods, there is the phenomenon of some merchandise display area is too large, many commodities are more than three rows of faces, this exhibition is also to create a pretext for store goods varieties monotonous, thereby resulting in the original should be 1200 merchandise around the store may be more than 500 kinds of goods shelves. 2, the selection of products commodity type an incorrect choice, a whole tie sales discount packaging or large packaging convenience stores. Since the positioning of the convenience store discount packaging of commodities for emergency needs, does not belong to a convenience store sales range. Choice of convenience store sales of goods is not a "Han Bing, the more the better" sales of this commodity, the price of convenience stores must be higher than a lot of large-scale comprehensive supermarket prices, not competitive, "鸡蛋碰石头, Yang short avoid long behavior will lead to customer shopping fooled psychological. Store shelves, there is a large area of ??space, this may be the the stores temporary out of stock or other problems, but behind this phenomenon reflects the result of nothing more than: 1, not timely distribution centers and distribution; 2, the Purchasing Department the commodity procurement varieties; 3, tally clerks replenishment is not timely. Three issues caused consequences will inevitably impact on store sales and image. 3 supermarket to attract more customers choice for some of the main types of commodities, such as Dove chocolate, hazelnut flavors from 47G to gift boxes, milk taste, variety of all to make large-scale retail stores speechless. Convenience stores sell merchandise not for everyone and you can not meet all the needs of all customers. Service will be emphasized, large stores and small convenience store "discount" in terms of size, variety of goods, personnel, etc. are not allowed. Convenience stores as long as the service is to meet its own target customer groups on the line, there is no need to compete with other discount stores or large super market for tourists. Company E-mail the: sf_1128@126.com provider square mall in Shenzhen Planning Co., Ltd. URL: http://www.sf1128.com call 0755 -28,446,676 QQ: 695965452 Company Fax 0755 -28,443,476 Address: Buji, Shenzhen Tian Yong Hong Road Pitt Crest Mansion Room 1002