Operation and management of shopping centers / malls looking for business management side of commercial real estate investment planning experts 
 Convenience store business critical 
 Convenience store goods mainly reflected in the positioning and types of products on display for the selected goods store, a convenience store business key. Some convenience stores in the country, I once saw, store design and merchandise overall and 7-11 in general is almost the same, even the business hours are the same, but if you enter the store after the will find the selection and display of goods, there are many problems: 
 1, a waste of space business 
 Underutilization store merchandising, and display the number of goods on the utilization of space there is a serious shortage. For example, in the outlet stores have a one meter square beverage Standees, most people thought it was a temporary store and factory sales practices, to understand it after the original sale of the store feeling better XX mineral water, had a heap on the ride head in order to facilitate sales. For this behavior to know: convenience store in the city's downtown area, can be said that high cost of land, such a waste of store display space, is actually in the stores to improve their operating costs. 
 In the surface display of goods, there is some merchandise display area is too large the phenomenon, many commodities are three rows above the surface, so that the display types of products for stores to create an excuse monotonous, thereby causing the original should have 1200 kinds Goods may only store about 500 kinds of goods shelves. 
 2, item selection is not fine 
 Product type selection is not correct, there are many convenience stores in the whole big package bundle discount sales or packaging. Since the positioning of convenience stores for emergency requirements, discount packing of goods is not part of the scope of convenience store sales. Convenience store sales of goods were not selected "Han Bing, the more the better." Selling the goods, convenience stores, the price must be higher than the price of large-scale comprehensive supermarket lot, not competitive, this "鸡蛋碰石头, Yang short to avoid long "shopping behavior of customers have taken will lead to the psychological. 
 Presence on the shelves of stores a large area of ??space, this may be temporarily out of stock or store other problems, but behind this phenomenon reflects the result of nothing more than: 1, distribution center delivery is not timely; 2, Purchasing Department less variety of goods procurement; 3, cargo handling personnel replenishment is not timely. These three problems caused by the inevitable consequences of this will affect store sales and image. 
 3, does not compete with supermarket customers 
 For some of the main types of commodities options, such as Dove Chocolate, from 47G to gift boxes, milk and hazelnut flavors to taste, variety of large retail stores are all that staggering. Convenience store sales of goods not to be for everyone and you can not meet all the needs of all our customers. Large stores of services will be focused, small convenience stores if the "discount" and regardless of size, types of products, staff, etc. are not allowed. Services as long as the convenience store to meet their target customer groups on the line, no need to discount stores and other large super market or competition for customers. 
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