Department Planning / Department recommended investment management business side of the key 
 Convenience store business critical 
 Positioning of the major convenience store merchandise and is reflected in the variety of goods on display for the selected goods store, a convenience store operation key. Some convenience stores in the country, I once saw, store design and merchandise overall and 7-11 in general is almost the same, even the hours are the same, but if you enter the store after the will find the selection and display of goods, there are many problems: 
 1, a waste of operating room 
 Store merchandise display utilization deficiencies in the quantity of goods and display space utilization, both serious shortage. For example, in the outlet store has a one meter square beverages Standees, most people thought it was a temporary promotional stores and manufacturers act, feel about it after the original store sales XX mineral water is better, on the ride of a heap head in order to facilitate sales. For this behavior to know: convenience store in the city's downtown area, can be said that high cost of land, such a waste of store display space is actually in the store to improve their operating costs. 
 In the surface display of goods, there is some merchandise display area is too large phenomenon, there are many commodities are three rows above the surface, so that the display types of products for stores to create an excuse monotonous, which resulted in the original should have 1200 kinds of Goods may be only 500 or so stores a variety of goods shelves. 
 2, item selection is not fine 
 Product type selection is not correct, in many convenience stores sell the whole bundle or a large package discount package. Since the convenience store location for emergency needs, goods discount package is not part of convenience store sales range. Convenience store sales of goods of choice is not "Han soldiers, the more the better." Selling the goods, convenience stores, prices must be higher than the price of large-scale comprehensive supermarket lot, not competitive, this "鸡蛋碰石头, Yang short avoid long, "the shopping behavior of customers have taken will lead to the psychological. 
 Presence on the shelves of stores a large area of ??space, this may be temporarily out of stock or other stores of the problem, but behind this phenomenon reflects the result of nothing more than: 1, distribution centers and distribution is not timely; 2, Purchasing Department less variety of goods procurement; 3, cargo handling personnel replenishment is not timely. These three problems caused by the inevitable consequences will affect store sales and image. 
 3, does not compete with supermarket customers 
 For some of the main type of goods selection, such as Dove Chocolate, from 47G to gift boxes, milk, hazelnut flavors to taste, variety of large retail stores are all so speechless. Convenience store sales of goods not to be for everyone and you can not meet all the needs of all our customers. Large stores of services will be focused, small convenience stores if the "discount" and regardless of size, variety of goods, personnel, etc. are not allowed. Convenience stores service as long as they meet their target customer groups on the line is not necessary with other discount stores or large super market competition for customers. 
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 Department Planning / Department recommended investment management business side of the key